The Big Stretch
Marketing and design companies are inventing new ways of refining their products to fit the new economic realities.
March 2011
Under the Influence
Pocket Hercules takes an old-school approach to advertising, and in that oldness is something very new.
February 2011
Listen and Learn
An array of social media monitoring tools have surfaced in the past few years to help businesses sift through streams of information.
December 2010
Words on the Street
Element Six founders Maikel van de Mortel and Björgvin Sævarsson are changing more than just the marketing scene.
November 2010
“The 9th Street Experience”
A coalition of restaurants, hotels, and retailers along Ninth Street South.
April 2010
A Cure for the Common Campaign
Distinctive marketing campaigns help companies differentiate themselves in a crowded market.
April 2010
A More Sociable Social Media
Online tools help small businesses use social media more effectively.
April 2010
Celeste and Summit
Chocolat Celeste and Summit Brewing's "Beer and BonBons" tasting shows that there may be productive cross-marketing to be done when it comes to pairing beer and chocolate.
February 2010
A REAL GOOD Marketing Experiment
Minneapolis branding and marketing firm Mono was hired to plan and carry out a companies unique "curb mining" experiment.
January 2010
The Fedoras! The Cocktails! The Chain-Smoking!
The "Mad Man" in Olson Account Director Jennifer Gove's past.
December 2009
Rapala Fishing Lures and Schell's Beer
Lakemaid, a co-branded beer, is the creation of three-year-old Pocket Hercules, a Minneapolis advertising, branding, and public relations start-up.
July 2009
The Shopping Shortcuts in Your Brain
Marketers are using decoy products as a method to make core products more attractive.
June 2009
A Buddy System for Brands
Branding consultant Dean Adams explains how to make corporate brands work with strategic brands.
March 2009
Campbell Mithun's Playbook for the Ad Bowl
The Minneapolis ad agency has been produced its fourth Super Bowl ad for client H&R Block.
March 2009
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